Between fiscal 2017 and fiscal 2019, the region’s revenues increased at a CAGR of 7.2%. Consumer activities – Adidas, Reebok and Nike all market based on one consumer activity – Staying physically fit. Nike is emphasizing on designing training and running sports apparels for women’s. This strategy facilitates the company’s growth by targeting new markets or market … But Nike’s disruptive approach to advertising dates back 30 years. This severe competition made Nike to do its best and to be a winner in the vast market. Jordan Brand can use secondary research from Nike and have most of their information developed for them. Furthermore, Greater China is a high-margin market for Nike. This would benefit consumer discretionary companies like Nike, especially considering the boom in sports and sports marketing in China. In this strategy, the company grows by increasing sales revenues in existing markets. 4 Positioning to the Primary Target Market Part 1: Steps 1 to 5 5. It accounted for 15.8% of Nike’s total revenues in Q1 of fiscal 2020. The target customer is very fashion forward and trend conscious, residing in an urban area. The sample Unit taken by me: 50 respondents of different age group, different gender and different profession. The main Nike brand is most targeted towards athletes, selling related products such as shoes, sporting equipment and clothes. Runners. ; Nike's designers are not afraid of being bold – as evidenced by their “green grass” golf shoes that hit the market in January 2019: However, in 2017, the company realigned its reporting structure. Nike target audience Since it began in 1964, Nike has quickly emerged as one of the most valuable and recognisable brands in the athletic marketplace. The company’s operations are spread around the world. 33 Wall Street analysts have issued ratings and price targets for NIKE in the last 12 months. The high price target for NKE is $180.00 and the low price target for NKE is $96.00. • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. TargetingTarget marketing is the next step of segmentation process where the company systematically chooses the segments that will allow to most effective and efficiently achieve its goals.Nike evaluates its target market based on size, reachability, measurability and behavioral variables. In particular, Nike has niche market to serve. Often, these folks are just looking to resell a few pairs online, because the secondary shoe market -- like the secondary wine or art market -- is big business, and Nike … The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. In a recent business overview, Nike lists serving athletes as one of its key goals for innovation. Its sales are seasonal and dependent on geography. The brand’s product line focuses on the premium target market. Nike is one of the pioneers in marketing and has one of the strongest Marketing Mix. We’ll also look at the risks and opportunities that Nike faces in its target markets. After evaluating these target markets we went onto thinking about Nikes competitors and what Nikes competitive advantages are. The target market is composed of men and women, 18-40 years of age, with mid-range incomes. However, it also sees some stabilization in that domain now. From its status as an export- and investment-led economy, China has been trying to steer its economy toward a consumption-driven economy. The brand’s product line looks at the premium target market. (media/n_jocroconcept, 1-2) Unlike most companies, Jordan Brand doesn’t have to worry as much about marketing strategies or who their target market will be. The US economy is also largely driven by its consumer sector. Notably, Converse has been losing ground in North America to brands like Vans. There a many different aspects to consider when deciding on how to market a product and who to market a product to. Meanwhile, Latin America has reported subdued growth over the last five years. With respect to the Chinese economy, the contribution of the consumer sector is much lower compared to India and South Korea. 2-1 Discussion: Qualitative Research and Secondary Data I have selected Nike corporation. The Nike Golf brand is focused on golfers. Being present in footwear, sports equipment, clothing and many others Nike uses differ… This is higher than what the company achieves in its developed markets. 1. Young athletes also form part of Nike’s target market. SAMPLE SIZE Consumers of shoes, 50 nos STEPS FOLLOWED IN COMPLETING THE STUDY (i) Internet sites containing information on Nike shoes & marketing … The region’s percentage contribution to Nike’s top line has increased for two reasons. 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